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What is Building Trust in Coaching

John Whitehead
1 min readDec 19, 2024

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I view trust as a two-way street, but it is my responsibility to establish trust first. I also take the position that I will trust another until such time as they demonstrate that they are not to be trusted, that “I’m Ok and you’re Ok”. Trust is contagious — if I act in a trustworthy way as the coach, then the client is more than likely to do the same. If I say I will do something and keep that commitment then the client will also keep their commitment tackle a task, write in their journal or take an action.

If you are a coach, how do you develop, build trust with your clients?

John Whitehead, MA, CEC, coaches’ individuals and organizations in becoming more effective by helping them improve their interpersonal communications, emotional intelligence and resiliency.

You can read my blog at http://johnkwhitehead.ca

*****Are you wondering if having a Leadership/Personal Development coach is right for you? Contact John for a complimentary, exploratory coaching session******

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John Whitehead
John Whitehead

Written by John Whitehead

A Certified Executive Coach (PCC) engaging Executives, Business owners, HR professionals, Managers and individuals in Leadership & Personal Development.

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